How We’re Different

The field of change management is more than 80 years old, and respectfully, it shows. Some powerful ideas are still relevant to organizations today, but its foundational models were simply designed for a bygone era where change was more straightforward and organizations themselves were more static.

We Break from Tradition

The New Rules of Change

To change behavior, focus on behavior (not attitudes).

Too many change management programs are an exercise foremost in communications—and futility. They spend too much upfront energy on generating excitement and spreading information, rather than the direct work of changing behaviors. Research shows that these efforts are well-intentioned, but unsuccessful. The most effective way to produce widescale change is to focus on reducing barriers to new behaviors and establishing those new behaviors as habits.

How We Compare

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Don’t Conflate Uncertainty with Risk

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